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1. User Motivation (Qualitative) From interviews, top drivers were: Growth opportunities Compensation & location Organizational reputation → These became key content pillars.","absoluteBoundingBox":{"x":11123.0,"y":11372.0,"width":335.0,"height":210.0},"isolatedAbsoluteRenderBounds":{"x":11123.0,"y":11380.599609375,"width":324.3173828125,"height":197.7001953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,40.0]],"size":{"x":335.0,"y":210.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[29,29,29,29,29,29,29,29,29,25,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25],"characters":"APPROACH_
1. 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Rather than designing more content, I focused on impact through structure: “People decide whether to join an organization before they decide whether to apply.” So I asked: What motivates applicants? How can we reduce cognitive load? How might we clarify both the value of working here and the next action?","absoluteBoundingBox":{"x":11123.0,"y":10842.0,"width":335.0,"height":450.0},"isolatedAbsoluteRenderBounds":{"x":11123.51953125,"y":10850.599609375,"width":326.3603515625,"height":433.6005859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,40.0]],"size":{"x":335.0,"y":450.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.141176477074623,"g":0.482352942228317,"b":0.627451002597809,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,22,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21],"characters":"STRATEGIC INSIGHT_
Rather than designing more content, I focused on impact through structure:\n“People decide whether to join an organization before they decide whether to apply.”\n\nSo I asked:\nWhat motivates applicants?\nHow can we reduce cognitive load?\nHow might we clarify both the value of working here and the next action?","lineIndentations":[0,0,0,0,1,1,1],"lineTypes":["NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:1:28","fontFamily":"Work 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Healthcare institutions compete heavily for skilled professionals. In this environment, employer branding and frictionless application flows directly impact talent acquisition.\n\nUW Medicine’s careers landing page was not effectively communicating:\nWhy someone should work there\nWhat differentiates them\nHow to confidently take the next step
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Healthcare institutions compete heavily for skilled professionals. In this environment, employer branding and frictionless application flows directly impact talent acquisition.\n\nUW Medicine’s careers landing page was not effectively communicating:\nWhy someone should work there\nWhat differentiates them\nHow to confidently take the next step
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